Hi, I’m Danielle.
Strategic Leader Helping Brands Resonate Through Style-Driven and Inspiring Content | Lifestyle and Home Interiors Trend Forecaster | Creative Director
Mark-Hans Richer
FORTUNE BRANDS
CMO & GM Direct Commerce | Commercial Group Executive Leadership Team
“I wholeheartedly and without an ounce of reservation recommend Danielle for her unique creative and thought leadership abilities. She has used these abilities consistently and at the highest levels to help drive our Moen brand to levels of perception and brand experience we never before imagined. Her eye for detail is extraordinary but it’s her drive for excellence and passion to lead and win in the market that makes Danielle truly a unique candidate for strategic/creative roles, and Moen will miss her talents greatly. But someone else will be very lucky to have them.”
My Competitive Edge
Trend Forecaster lifestyle + interior design trends focus
I immerse myself in the world’s leading design fairs—including Milan Design Week, Paris Design Week, Maison & Objet, High Point Market, KBIS, ICFF, and more—reporting on the latest lifestyle and design trends shaping how we live and create for the home today and in the future.
For Moen, I collaborate closely with the Industrial Design team to align on emerging trends, ensuring a seamless connection between product innovation and the spaces I design. Through thoughtfully curated photography and content, I bring these products to life in context. The result is compelling inspiration featured in Moen’s quarterly design magazine and across social media, which adds true value to consumers.
Additionally, I craft dynamic trend presentations for media, customers, and internal teams, reinforcing brand expertise and positioning Moen as a leader in design innovation.
Creative Director and Editor of lifestyle photography + inspiration content
For Moen, I led a complete transformation of the brand’s photography program, streamlining processes, optimizing budgets, and elevating content to be more style-driven and trend-focused. By leveraging my deep expertise in interior and lifestyle trends, I implemented a more strategic approach that significantly increased the use and impact of photography across the organization.
Most notably, I developed a quarterly inspiration issue—now the cornerstone of Moen’s style and inspiration content. This highly curated visual storytelling drives our social media presence, strengthens brand awareness, and enhances perception metrics, all of which creates a deeper connection with our target audience.
I continue to refine and evolve this strategy annually, ensuring Moen remains a best-in-class example of photography and inspiration content—one that not only showcases and sells products but also educates and inspires.
Thought Leadership on interior design + style
I serve as the style and design thought leader for the Moen brand, representing the company year-round in the media, at industry events, and within the interior design community. Whether moderating expert panels, delivering keynote talks, leading webinars, or presenting trends at customer events, I bring Moen’s design vision to life with authority and insight.
As a passionate and dynamic public speaker, I engage audiences on the intersection of design, fashion, smart technology, and sustainable living—topics that shape the future of how we experience our homes. My presentations consistently receive top ratings and have strengthened Moen’s position as a trusted style authority and deepened our relationships with key media outlets.
Before + Afters:
Moen Photography
On the left, the “before” imagery reflects Moen’s photography prior to my arrival—created without the guidance of an informed, trend-driven creative director with a strategic approach.
On the right, the “after” showcases the transformation under my creative direction, where strategy, style, and storytelling elevate the brand’s visual impact.
Strategy First
Nothing is subjective.
We live in an increasingly visual world. Attention spans are fleeting, and often, a single image must tell an entire story. That image needs to do more than just capture attention; it must convey the right brand narrative and deeply resonate with your audience. In this context, subjectivity has no place. Every visual decision must be intentional, strategic, and rooted in brand purpose.
As an expert in interior design and photography direction, with 20+ years of experience spanning major brands to Hollywood productions and everything in between, I understand the power of visual storytelling. While I have a passion for design, my personal aesthetic is never the driving force—your brand, your strategy, and your audience are.
Creative direction isn’t just about aesthetics; it’s about aligning home and lifestyle trends with your brand’s identity and, most importantly, your core audience. Every set design, style choice, and inspiration-driven visual is crafted with this in mind—ensuring your content is not only beautiful but powerfully effective.
Details
Create
Connection
For Moen, I created 5 detailed persona identities which informed creative direction and resulted in a deeper resonance and higher engagement.
CASE STUDY:
Currents magazine:
To deliver genuine value through inspiration, practical tips, and thought leadership in interior design, I conceptualized and launched Currents: Inspiration Issues for the Moen brand. As editor, I oversee every aspect of its creation from curating tastemakers and crafting themes to designing layouts and authoring all written content. Each issue is brought to life through close collaboration with a photographer, their crew, and a graphic design partner to ensure a cohesive and visually engaging result.
Helping Brands
Stand Out.
I've had the privilege of representing the Moen brand as a dynamic and influential public speaker, by amplifying brand presence across media, customer events, executive meetings, social platforms, and internal forums. With a confident and engaging approach, I represent brands with impact and establish myself as a thought leader—driving meaningful conversations and shaping industry perspectives.
A Sampling of my representation of the Moen brand as a thought leader on style and interior design.
Moen Tradeshow Booth Design
In recent years, I’ve been asked to create designed vignettes for the Moen KBIS trade show booth. For the 2025 year, I was asked to take the entire existing booth design and elevate it and give it a new look within tight budget constraints. Believing that budget should not limit our ability to meet the goals of this show, I rooted my creative direction in our existing brand and style strategies, leaned into key macro trends such as biophilia, personal expression and future-minded design and put myself in the attendees shoes resulting in a successful booth redesign.
Client
Moen
Year
2025
Get inspired...
for your brand to take a quantum leap forward in perception metrics.
More photography under my creative direction:
Transform your brand.
Is Your Product Photography Captivating Customers or Just Highlighting Features and Benefits?
Metrics
What impact has my creative direction had on the Moen brand?
In the first year we shared content from Currents on social, ALL KPI metrics improved YOY.
Prioritizing Currents/Style on Pinterest continues to be essential for driving performance that exceed benchmarks.
Since adding Currents/Style-driven content to our Instagram channel…
Currents/Style content makes up 71% of the top performing content each month.
9 of our 10 top posts of the year were Currents/Style content, performing well above our benchmark on IG.
Get in Touch!
Reach out to share more about your organization and to start a dialogue.
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IIN Certified Wellness Expert
Institue for Integrative Nutrition, NYC
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Weatherhead Executive Education: Innovation + Design
Case Western Reserve University, Cleveland Ohio
